Cell Phone Ring Tones Embedded in Commercials ?

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I keep hearing what sounds like a distant ring of a cell phone in many different commercials, as sort of partial faint background music. I wonder if they are doing that to grab awareness where interest lives not ? It's very annoying, much like a certain headache commercials, which cause me to switch channels as a matter of course. If repetition like that sells, the country is doomed. I will NEVER buy a product that causes what it purports to cure. I generally listen to news channels as a background to being on-line, so the re,ote is handy. I try to recond and fast forward shows I want to watch. I'd like to be able to pay $.25 cents each and get commercial free viewings of shows.