"Is FB Worth 100 Billion?" Two posts I made at Jeff Pelline's blog this morning.
If you take what you know about FB, and the potential for enhancing the revenue of companies possibly not even in current existence, by virtue of suggesting what such companies might have as a product or service, and then add in the obvious demographic clustering capabilities for advertising services of existent products, and then add in a big dash of the following:
You are looking at a one trillion plus company, and, “BRAVE NEW WORLD.”
Because the manufacturer/service provider can literally get into the heads and mindsets of selected potential customers, the potential for profits is enormous.
It also means that if I adopt a totally separate false identity, and use the best anonymizing capabilities out there, I will still be found by potential sellers simply by them knowing who my various circles of non anonymized friends are.
If you weren’t into sociology/anthropology/psychology before, welcome!