Tuesday, November 29, 2011

Triptoeing Through the Opium Fields of Facebook

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"Is FB Worth 100 Billion?" Two posts I made at Jeff Pelline's blog this morning.

Douglas Keachie
If you take what you know about FB, and the potential for enhancing the revenue of companies possibly not even in current existence, by virtue of suggesting what such companies might have as a product or service, and then add in the obvious demographic clustering capabilities for advertising services of existent products, and then add in a big dash of the following:
You are looking at a one trillion plus company, and, “BRAVE NEW WORLD.”

on November 29, 2011 at 8:41 am | Reply Douglas Keachie
In short, for the first time, we are looking at molding the products and services to the customers’ nacent desires, instead of trying to persuade the customer to buy what we’ve already produced.
Because the manufacturer/service provider can literally get into the heads and mindsets of selected potential customers, the potential for profits is enormous.
It also means that if I adopt a totally separate false identity, and use the best anonymizing capabilities out there, I will still be found by potential sellers simply by them knowing who my various circles of non anonymized friends are.
If you weren’t into sociology/anthropology/psychology before, welcome!

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