Wednesday, May 16, 2012

How Facebook Makes Money

Technorati Profile

They don't sell your data, they sell the right to put ads in your face. That's why they call it Facebook.
"Kirkpatrick writes of the level of detail a Facebook ad can reach:

"Anybody can pick through endless combinations on Facebook's self-service ad page," he wrote, referring to the tool advertisers use to target their ads. "You can show your ad only to married women aged 35 and up who live in northern Ohio. Or display an ad only to employees of one company in a certain city on a certain day. (Employers aiming to cherry-pick people from a competitor do this all the time)."

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